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News of Ekaterinburg

Pre-New Year's purchase boom set in the Ural capital

18 декабря 2009 22:18

Commercial establishments of Ekaterinburg mark essential increase of customer traffic. On the average the quantity of purchases increased by 15-25 % for a few last days. Experts explain this excitement with approaching of traditional peak of consumer demand on the eve of New Year.

For today sales especially increased in nonfood sphere. Ekaterinburg dwellers actively buy home appliances and electronics, perfumery, cosmetics, and also ware, textiles, clothes and footwear. Books and souvenir production are also in great requisition. On average demand increased by 25 %.

In food sphere increase of demand for goods with a long shelf life - alcohol, sweets, canned goods and grocery by 15 -20% is observed.

Over 1500 Pre-New Year's actions and sales which are held in the Ekaterinburg shops of all formats in December became additional stimulus for consumer demand. Specialists expect the maximum increase of sales in the last dates of December. Whereupon in the first weeks of new year recession and calm traditionally comes in trade.



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